Reviews - Protect Yourself from Catching the Clap

I had my first approach from a PR agency this week.  I won't lie i was incredibly flattered that someone had read my stuff, stuck me on a mailing list and offered me something to review.

But it got me thinking. I started to look around some of the other parenting blogs recently and was surprised at how much PR material was posted up as content, of how many freebies were handed out from large multi-nationals all in the name of 'grass roots' coverage.

Everything from lingerie, toys, buggies even test driving family cars were dished out, and with it came fawning  reviews and 'look at me' tweets of piles of lots of lovely free stuff.  All gaining lots of coverage for the PR agency, who are paid tens of thousands of pounds for this, to push under the nose of their client.

I shouldn't really be surprised, after all I see it from the other side in my day job in Marketing. I spend millions a year searching and courting evangelists for my products, desperate to drive word of mouth to seemingly spring up and positively influence people.  So hopefully the following advice from a novice blogger might hold a little weight?

I'm going to start with a metaphor (technically i think it's a simile. Writing reviews and working with PR agencies is a bit like getting into bed with an attractive stranger... it might be fun but can also lead to catching an STD.

The single most important thing if you choose to review things on your blog is your audience. We marketing folk are not paying an agency lots of money to dish out products to bloggers to get a fawning review we're doing to to get access to your readers and your peers.

You might think that a positive review will get you into the good books with PR agencies, it probably will for a short period, until your readers realise you're nothing more than a stooge, a fraud that is writing positive things in return for free stuff.  That your reviews can't be trusted... Bad news that handsome stranger you were romping with has just given you the Clap.

What you'll see next is your visitor numbers dropping off to the point where the PR agency is no longer interested, you're too small time... you've trashed your own reputation, destroyed your following and burned your blog for a 2 nights stay at Pontins in Great Yarmouth. Was it worth it?  Sitt there with your antibiotics  staring at your mobile phone wondering why they stopped calling?

So to avoid this just follow these simple rules.  And please remember despite being an inexperienced blogger i've had 15 odd years of targeting people like you and me to write these reviews.

• Don't write for the PR agency write for your audience - your audience is interested in your experiences and thoughts not reading what you think a PR agency wants you to say 
• Write a Reviews Policy on your blog. Some of the best parenting blog have these, they explain your principles to both your audience and any potential suitors so there are no gray areas
• Don't be afraid to say what you think if it's the best product you have ever used say so.  Like wise if you didn't like it explain why. Many PR agencies and companies know their product isn't perfect, and honestly will hold no grudge should these be pointed out

...are there any others that people would like to add? Or you think i've missed off?